Projects

Client: IQAC, Shahjalal University of Science and Technology (SUST)
Service Date: February 2018
Service Type: Facebook Page Setup
Role: Creator
Platform: Facebook
Page Name: IQAC, SUST

Objective

The goal was to set up a professional Facebook page for IQAC, SUST, to share academic notices, updates, and activity reports with faculty, students, and stakeholders.

Project Summary

IQAC at SUST needed an official Facebook presence to publish quality-related updates and event notices. I created the page in February 2018 and completed the full setup.

I used their official branding, added a clean cover photo, and filled out key sections, including the About section, contact details, and administrative roles. The page was designed to help the office share updates quickly and stay connected with the university community.

Final Note

The IQAC team now manages the page, and it is a useful communication channel for academic and administrative announcements.

Client: Tea Leaf Pro
Service Date: November 2020
Service Type: Facebook Page Setup
Role: Creator
Platform: Facebook
Page Name: Tea Leaf Pro

Objective

The goal was to create a branded Facebook page for Tea Leaf Pro to support online presence, customer engagement, and future marketing efforts.

Project Summary

Tea Leaf Pro is a small tea brand that wanted to establish a basic presence on Facebook. In November 2020, I created their official page and designed the full visual identity for the platform.

I designed both the logo and the cover photo, making sure the visuals aligned with the brand’s natural, calming tone. I completed the full page setup, including About info, contact details, and a call-to-action button. The page was ready for the client to start posting and building their audience.

Final Note

The page provided a professional foundation for Tea Leaf Pro’s digital marketing. With a clean setup and custom visuals, the client was ready to grow their brand on social media.

Client: Md Arif Hossain
Business Name: পুষ্টিকণা
Service Date: June 2024
Service Type: Facebook Page Setup
Role: Creator
Platform: Facebook
Page URL: পুষ্টিকণা – Pustikona

Objective

The goal was to create a branded Facebook page for পুষ্টিকণা – Pustikona, a local organic food business, so the client could start reaching customers online through social media.

Project Summary

পুষ্টিকণা – Pustikona is an organic food shop that sells products like honey, mangoes, and rice. I created the official Facebook page in June 2024 to give the brand a digital presence.

I used the provided logo, added a custom cover photo, and completed all the core page sections — including About info, business category, contact details, and a call-to-action button. The goal was to make the page ready for the client to take over and begin posting content.

Final Note

The Facebook page is now active and fully managed by the client. It helps the business connect with local customers and build trust through regular updates and organic reach.

Client: Khalid Ibrahim
Business Name: iDiM Architects Inc.
Service Duration: May 2023 – May 2025
Service Type: Website Redesign, Local SEO, GBP Optimization, Content Optimization
Role: Local SEO Specialist
Platform: WordPress, Google Business Profile (GBP)
Website: idimarchitects.com

Objective

This project aimed to boost iDiM Architects’ visibility in local search and generate at least 10 qualified leads or phone calls monthly through their website and Google Business Profile. These leads were expected to convert into 3 to 4 new clients monthly. The strategy focused on website improvement, GBP growth, and local SEO ranking performance.

Project Summary

iDiM Architects is a small, three-person architecture firm based in Oakville, Ontario, Canada, serving 13 cities across the Greater Toronto Area (GTA). I worked remotely as a freelance Local SEO Specialist to help improve their online presence and increase lead generation.

The client initially hired me for a 3-month contract, but after seeing consistent growth in search visibility and inbound leads, he extended the project for a full 2 years.

The business had low online visibility and needed a complete digital upgrade. I was responsible for redesigning the WordPress website, optimizing their Google Business Profile, and building a long-term local SEO plan. My strategy focused on technical fixes, content improvements, authority building, and maintaining steady performance across search platforms. The main goal was to generate at least 10 phone calls or leads per month that could turn into paying customers.

What I Did

Website & GBP Audit

I began the project with a full audit of the client’s WordPress website and their Google Business Profile. I identified issues related to speed, indexing, inconsistent NAP details, and GBP category setup. These insights helped shape a clear plan for redesign and SEO actions.

Website Redesign

I redesigned the existing WordPress website to make it clean, responsive, and user-friendly. I improved layout structure, updated the design to align with the brand, and optimized the site for mobile performance.

I also structured the website properly for a local business, with clear service pages, city-specific landing pages, and strong internal linking. This helped both users and search engines understand the content easily. The site speed and user experience were significantly improved, which helped lower bounce rates and improve engagement.

Keyword Research

The client selected most of the target keywords. I reviewed and validated them using Ahrefs and Semrush to ensure they had local search volume and ranking potential. A total of 42 keywords were tracked throughout the campaign.

I grouped the keywords by intent and assigned them to landing pages, service pages, and supporting blog content to strengthen topical relevance.

Technical SEO

I fixed all basic technical SEO issues using tools like Screaming Frog and Optimizer. Tasks included:

• Setting clean URL structures
• Optimizing site speed and performance
• Fixing broken links and redirects
• Ensuring mobile-friendliness
• Creating and submitting XML sitemaps
• Setting up robots.txt
• Connecting to Google Search Console, Google Analytics, and Bing Webmaster Tools

On-Page SEO

I optimized every page with proper H1 to H3 heading structures, internal linking, metadata, image alt texts, and schema where needed. I followed NLP-based optimization and applied local intent to service and city pages to strengthen search relevance.

I also embedded a Google Map on the contact page and added a consistent NAP (Name, Address, Phone) section in the footer. This helped boost local trust signals and improved the chances of ranking in the local map pack.

Content Optimization

I worked with my team to improve existing content and add missing sections to meet keyword and intent alignment. We also updated service descriptions and location pages to match user search behavior in the GTA area.

Google Business Profile Optimization

I fully optimized the GBP listing by updating categories, service descriptions, hours, geo-tagged images, and regular weekly posts. I used BrightLocal and Local Dominator to track rankings. I also set up Q&A entries and made sure the business was appearing in local packs for key areas.

Link Building

I built a diverse and clean link profile using:

• Web 2.0 properties and blog posts
• Press release submissions
• Google stacking
• HARO backlink
• Profile backlinks
• Image and PDF submissions
• Comment backlinks
• Social bookmarking

This helped improve the site’s domain relevance and authority over time.

Citation & Business Listing

I submitted the business to top-tier and niche local directories with accurate NAP data. Listings were created and maintained across platforms like Apple Maps, Yelp, Bing Places, and other Canada-specific directories.

Website Maintenance

Throughout the project, I kept the site updated with plugin and theme checks, regular backups, uptime monitoring, and form testing. This helped maintain performance and avoid common WordPress issues.

Social Media Management

I managed and updated business social profiles with branded posts and local engagement. Content aligned with services, community focus, and seasonal campaigns to keep the brand active online.

Results

• 42 keywords targeted
• 40 keywords ranked — some in the local map pack, others on Google SERP Page 1
• GBP listing ranks well in the targeted area
• Consistent monthly phone calls from both GBP and the website

Search Console Performance

September 2023 – August 2024

• Total Clicks: 1.22K
• Total Impressions: 74K
• CTR: 1.7%
• Avg. Position: 24.5

June 2024 – May 2025

• Total Clicks: 2.61K
• Total Impressions: 193K
• CTR: 1.4%
• Avg. Position: 25.1

The site started with zero clicks. Over time, performance grew steadily with improved indexing, visibility, and keyword placement.

📢 The client left positive feedback on LinkedIn, confirming that they consistently receive enough leads to meet business goals.

Final Note

This project highlights how local SEO, a strong WordPress design, and effective Google Business Profile optimization can drive real business growth. With the right strategy, tools, and consistency, small firms like iDiM Architects can rank and compete in highly targeted local markets.

Client: IQAC, Shahjalal University of Science and Technology (SUST)
Service Date: May 2018
Service Type: Website Design, Basic SEO, News Content
Role: WordPress Designer, Basic SEO Setup, News Writer
Platform: WordPress
Website: iqacsust.org

Objective

The goal of this project was to build a structured and informative website for IQAC SUST. The site needs to provide easy public access to office information, official updates, and official documents using proper WordPress design and basic WordPress SEO practices.

Project Summary

IQAC SUST required a website to post reports, display committee details, and publish news updates. It had to be fast, easy to manage, and accessible to the stakeholders. I was assigned to design the full site, apply basic SEO, and write the initial content.

The website also needed specific pages: Home, About IQAC, Committee, Office Staff, Download, Gallery, News, and Contact.

What I Did

I built the site using WordPress and customized a clean, responsive theme. I created each of the required pages and structured them for clarity. The layout was designed for both desktop and mobile devices, ensuring users could easily find reports, staff lists, and updates.

For SEO, I handled the basics. I set user-friendly permalinks, added metadata, created a sitemap, and connected the site with Google Search Console. I used relevant keywords to help Google index the most important content.

I also added several news posts and official files to prepare the site for public access.

Results

The website launched successfully and functioned smoothly across all devices. IQAC staff could upload documents and post news with ease. The site began appearing in Google for targeted search terms within weeks of indexing.

Final Note

A simple, well-structured site with clear content and proper SEO setup is key for university units like IQAC. This project gave SUST a dependable platform to manage its official communication.

Client: Tea Leaf Pro
Service Date: May 2020
Service Type: Informational Website Design
Role: WordPress Designer
Platform: WordPress (Free Version)
Website: tealeafpro.wordpress.com

Objective

The goal of this project was to build a clean, simple website for Tea Leaf Pro using the free version of WordPress. The site needed to present product information clearly and support basic branding without advanced features or plugins.

Project Summary

Tea Leaf Pro, a small tea brand, needed a basic online presence to showcase their products and brand story. They did not require e-commerce or blogging functions but wanted a simple, professional-looking site that worked well on both desktop and mobile.

They requested a no-cost setup using the free version of WordPress. I was responsible for designing the site within these limitations while keeping it visually appealing and easy to navigate.

What I Did

I designed the site using a clean and minimal free WordPress theme. I selected a layout that highlighted the client’s message and product details.

I created pages for the homepage, about, blog, and contact. I used the built-in customizer to adjust colors, fonts, and layout spacing. I kept the design lightweight and fully responsive for mobile devices.

Since advanced plugins were not available, I used built-in tools for layout and SEO basics. I also provided instructions so the client could update the site in the future.

Results

The site was published and ready. The client now had an online space to present their brand and product details. Even with no paid plugins or hosting, the site worked smoothly and met the client’s needs.

Final Note

Simple websites still matter for small brands. This project showed how even the free version of WordPress can create a clean, useful platform when used the right way.

Client: Bangladesh Mosquito Coil Manufacturers Association (BMCMA)
Service Date: November 2022
Service Type: WordPress Website Design
Role: WordPress Designer
Website: bmcma2011.com

Objective

The goal of this project was to design a simple, mobile-friendly WordPress website for BMCMA. The site needed to help the association share news, events, and contact details in a clear and organized way.

Project Summary

Bangladesh Mosquito Coil Manufacturers Association (BMCMA), a local community association, needed a clean and easy-to-manage website. They wanted to share member news, event updates, and official notices. The site needed to be simple, fast, and mobile-friendly.

I was hired to design and deliver a full WordPress website that matched their branding and goals.

What I Did

I started by designing the website on WordPress using a lightweight, responsive theme. I kept the layout simple so users of all ages could navigate it easily.

I created pages for home, about, constitution, image, members, and contact. I added a news section where they could post regular updates. The site was designed with mobile-first in mind and tested on different screen sizes.

I installed essential plugins for caching, SEO, and security. I also added a contact form and integrated Google Maps for location details.

Results

The website was completed and launched. The client was very happy with how easy the site was to manage and update without coding.

Final Note

A clean, responsive website helps associations stay connected with their members. This project gave BMCMA a reliable platform to share news and events year-round.

Client: Gary Lapierre
Service Date: February 2023
Service Type: Full Amazon Affiliate Website Setup
Role: WordPress Designer, SEO Specialist, Content Planner & Keyword Researcher
Tools Used: Ahrefs, Semrush, GeneratePress, Yoast SEO
Website: knifeproreviews.com

Objective

The main goal of this project was to build a fast and SEO-friendly affiliate website from scratch. I aimed to help the client rank for low-competition buyer keywords, get early traffic, and start earning Amazon commissions.

Project Summary

Gary wanted a niche Amazon affiliate website in the knife product space. His goal was to rank on Google, earn affiliate commissions, and build a long-term asset. I managed the full setup — from site design to SEO and content planning.

He needed a fast, SEO-ready website and support with the right keywords and optimized content. I worked step by step with my team to deliver the full service.

What I Did

I first designed a lightweight, mobile-ready WordPress site using the GeneratePress theme. I made sure the layout supported fast loading and easy navigation. For technical SEO, I installed the Yoast SEO plugin and configured sitemaps, schema, clean URLs, and meta tags.

Next, I ran detailed keyword research using Ahrefs and Semrush. I studied keyword gaps, search volume, and competitor pages. I focused on finding low-difficulty, buyer-intent keywords for faster results.

After finalizing the keywords, my team and I created well-structured content. We followed on-page SEO best practices like internal links, heading tags, keyword use, and optimized slugs. Each article was tailored to match search intent.

I prepared the homepage, category pages, and blog structure for indexing. The full site was optimized and ready for search engines to crawl and rank.

Results

The website was indexed quickly and started getting early impressions within weeks. Long-tail keywords began ranking on Google. The client received his first Amazon affiliate clicks soon after publishing content.

Gary was very satisfied with the site’s look, speed, and search visibility. The structure gave him a solid base for content growth.

Final Note

This project shows how a clear SEO plan, strong keyword research, and quality content can help niche sites grow early. A fast website with the right setup builds trust and traffic over time.

Client: Sarker Mart
Industry: Organic Food & Grocery (E-commerce)
Location: Dhaka, Bangladesh
Duration: August 2024 – December 2024
Service Type: Keyword Research, On-Page SEO, Technical SEO, Content Optimization, Google Business Profile (GBP) Setup & Optimization
Role: SEO Specialist / Organic Growth Consultant
Website: sarkermart.com

Objective

The aim was to increase organic traffic and improve visibility in Google Search. The focus was to reach more local and national users searching for organic groceries online.

Project Summary

Sarker Mart, a growing e-commerce store based in Dhaka, sells traditional and organic grocery items. The main challenge was low organic traffic and limited visibility for product pages in Google Search.
The goal was to drive more qualified visitors and improve ranking for high-intent grocery terms in both English and Bengali.

What I Did

The project involved a complete organic SEO setup and performance improvement plan over 6 months. My work included:

• Keyword research for bilingual search behavior (Bengali + English)
• On-page SEO updates across product and category pages
• Technical SEO improvements, including 404 fixes and 301 redirection
• Content optimization to increase topical relevance and user engagement
• Google Business Profile optimization for better local visibility in Dhaka

Initial Analysis (August 2024)

• Total Clicks: 111
• Total Impressions: 3.67K
• Average CTR: 3%
• Average Position: 7.7

Search data revealed no visibility for high-intent grocery keywords, particularly in the local market.

SEO Strategy

1. Keyword Research

High-intent search terms in both Bengali and English were mapped to relevant product categories. Focus keywords included terms like “Manikganj Hajari Gur,” “মানিকগঞ্জের ঝিটকার হাজারী গুড়,” and “Dori Fish Fillet.”

2. On-Page SEO

Page titles, descriptions, headers, and image alt tags were aligned with the target keywords. Product and category pages were optimized for clarity and user intent.

3. Technical SEO

Page speed was improved, mobile responsiveness was enhanced, and all crawl issues were resolved. Core Web Vitals performance was also improved to support long-term SEO value. 404 errors were fixed, and proper 301 redirects were added.

4. Content Optimization

Product and category descriptions were updated with helpful, buyer-focused language. Additional content was added to improve topical relevance and internal linking.

5. GBP Optimization

The Google Business Profile for Sarker Mart was fully optimized with accurate business info and categories. Location-specific details were included to increase visibility for local searches in Dhaka.

Results After 5 Months (December 2024)

• Total Clicks: 5.74K (+5,072.1%)
• Total Impressions: 157K (+4,178.2%)
• Average CTR: 3.7% (+23.3%)
• Average Position: 6.3 (Improved)

The site gained significant visibility for relevant keywords and experienced a strong increase in local search engagement.

Final Note

This project highlights how a focused, data-backed SEO strategy can transform visibility for a niche e-commerce brand. With steady improvements in content, structure, and local optimization, Sarker Mart now ranks higher and reaches more grocery buyers across Bangladesh. It sets a strong foundation for future organic growth and customer acquisition.

Client: Writingbay (via Fiverr)
Service Date: December 2022
Service Type: Canonical URL Fix (via .htaccess)
Role: Technical SEO & Redirect Code Setup
Website: expertwritinghelp.com

Project Summary

Writingbay was facing indexing issues caused by URL variations. Their site opened with both http and https, and with both www and non-www formats. This caused search engines to treat the same page as different URLs. I was hired to fix the problem with a proper redirection setup.

The client wanted a reliable solution placed directly in their cPanel’s .htaccess file.

What I Did

I first checked all URL versions of the website. I found that pages were opening under four different forms. This created duplicate versions in search engines.

I accessed the .htaccess file using cPanel. I then wrote clean, valid code to:

• Redirect http to https
• Redirect www to non-www

I made sure the redirects were 301 (permanent), so search engines would pass link value to the correct version. I tested the code to confirm all versions of the site pointed to one consistent format.

Results

After the update, all traffic and crawlers were sent to one preferred URL format. Duplicate indexing issues were resolved. The site’s main version began to appear more clearly in search results. Page authority was no longer split between multiple URLs.

Final Note

Proper redirection in the .htaccess file is a key part of technical SEO. It helps search engines understand the preferred version of a site. This small fix gave Writingbay better index control and improved SEO trust.